Priyanka Patel

Marketing Team Lead @Riya - The Travel Expert

Mumbai, IN

Crafting impactful content strategy at one of India’s leading travel companies, Riya Travels. At the core of my work lies developing and implementing strategic content that drives brand visibility and engagement- Promoting products and services across multiple verticals (Riya Institute, Riya Marine, Riya Business Travel) through targeted campaigns tailored to diverse audiences- Conceptualising and executing emailers, video scripts, flyers, and B2B/B2C campaigns to strengthen customer engagement- Developing magazine ads, brochures, and social media campaigns that align with the brand’s voice and business goals- Driving content for major trade shows and events (SATTE, OTM, etc.), including pre-event teasers, on-ground coverage, and post-event highlights- Working on Joint Marketing Promotions (JMPs) with International partners such as Saudi Tourism and Eurail, among others- Streamlining workflows between design, marketing, and product teams to ensure campaigns are delivered with both creativity and impact.

Sophia College, Mumbai

Bachelor of Arts - BA

Lady Engineer High School

Literature