Priyanka Mohan
Marketing Professional | Aspiring Product Marketer | Event Strategist | Driving Brand Presence through Real Time Execution
- Role
- Marketing Executive at Tvs Eurogrip Off-Highway Tyres Oht
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Priyanka Mohan
Energetic and data-driven marketing professional with 4+ years of experience in brand…
Experience
Marketing Executive
Tvs Eurogrip Off-Highway Tyres Oht
Dec 2022 — Present · IN
Orchestrated 60+ exhibitions and trade shows, handling end-to-end planning, vendor management, logistics, and post-event analysis.Directed 20+ integrated media campaigns across offline, online, and on-ground platforms to strengthen brand visibility.Collaborated with creative and media agencies to design multichannel communication strategies and engaging brand content.Led customer engagement programs including IPL promotions, dealer meets, and corporate events across multiple geographies.Developed marketing collaterals including blogs, newsletters, product videos, brochures, range posters, and corporate presentations ensuring brand consistency.Managed ATL & BTL budgets, tracked marketing spends, and prepared detailed MIS reports for management.Recognized by peers and management for consistent performance, leadership, and handling of last-minute changes with efficiency.
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