Priyanka Kodisela

Campaign Strategy Technical Associate Manager, SFMC

Role
Campaign Strategy Technical Associate Manager at Accenture
Location
Pune District, MH, IN
LinkedIn followers
500 followers

About Priyanka Kodisela

I have experience in working with Salesforce Marketing Cloud accounts. Cleared certification in Salesforce Marketing cloud email specialist, Salesforce Marketing Cloud Administrator and SFMC developer. The last position I had with Cognizant is being a Process Specialist handling a team and giving training to the new teams joining the company. Currently holding a position of Tech Lead and leading a team of senior developers and assisting them with the SFMC platform as well as their learning and development simultaneously.https://trailblazer.me/id/pkodisela

Experience

  1. Campaign Strategy Technical Associate Manager

    Accenture

    Feb 2026 — Present · IN

    13 years of industry experience, 7 years mastering SFMC.​I specialize in the technical orchestration of enterprise-level campaigns. My expertise lies in designing robust frameworks that allow creative strategies to scale globally. From architecting complex Data Extensions to implementing sophisticated journey logics and API integrations, I ensure the marketing stack operates at peak efficiency.My approach combines high-level lifecycle strategy with the technical rigor required to execute complex automations. I help organizations transform fragmented data into cohesive, multi-channel customer journeys that drive engagement and ROI.Core Competencies:Strategic Leadership: Bridging the gap between stakeholders and technical teams.SFMC Technical Mastery: Journey Builder, Automation Studio, and complex data architecture.Growth Focus: Optimizing campaign performance through advanced segmentation and personalization.

Education

  • Bangalore University

    Bachelor's degree, Biotechnology

    2008 — 2011

  • Trailhead by Salesforce

    Ranger Status , Salesforce Marketing Cloud

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Priyanka Kodisela — Campaign Strategy Technical Associate Manager at Accenture in Pune District, MH, IN | Unifers