Priyanka Kataria

Management Information System Analyst @Spectra

Gurugram, IN

Developed and implemented strategic B2B and B2C sales processes and workflows, streamlining operations and reducing sales cycle time by 41%- Coordinated cross-functional teams across Sales, Marketing, and Account Management to optimize lead management and improve interdepartmental collaboration- Deployed a new CRM system post extensive data cleaning, resulting in a 58% increase in data accuracy and enhanced sales pipeline visibility- Contributed to the successful execution of two Lean Six Sigma Green Belt projects: Improved Lead to SQL conversion rate from 37% to 66%, significantly enhancing lead quality and pipeline efficiency and Optimized SQL to OB conversion rate from 9% to 13.6%, using tools such as Root Cause Analysis (RCA), DMAIC, 5 Whys, and A/B Testing- Designed and launched a performance metrics dashboard using Google Looker Studio for KPI Monitoring and overall B2B sales performance- Conducted comprehensive market research and competitive analysis to identify growth opportunities and go-to-market (GTM) strategies- Developed and delivered training programs for sales teams on sales processes, CRM tools, and best practices, leading to improved performance and productivity- Monitored and analyzed key marketing performance metrics including ROI, Cost per acquisition(CPA), and efficiency yield- Managed sales reporting and analytics using Power BI, delivering actionable insights and regular updates to senior leadership for strategic decision-making.