Priyanka Kakaraparthi

Role: Programmatic Advertising Specialist at Amazon
Location: Hyderabad, TG, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Priyanka Kakaraparthi

Programmatic Advertising Specialist with 9+ years in DV360, CM360, Google Ads & Amazon DSP. I transform data into strategies that drive ROI and scale performance. Skilled in full-funnel optimization and data-driven decision-making. I thrive in solving complex challenges where technology meets marketing.

Experience

Programmatic Advertising Specialist
Amazon
Sep 2025 — Present · Hyderabad, IN
Resolve advertiser campaign challenges on Amazon DSP, providing strategic guidance on STV, ROAS, OLV, video, display, and mobile campaigns, covering setup, creative policies, delivery, performance, reporting, ad tags, and tracking.Lead account and campaign onboarding, helping advertisers adopt platform features, implement best practices, and execute optimized programmatic strategies.Analyze campaign performance and audience data to uncover issues, recommend data-driven optimizations, and improve targeting and KPIs across campaign types.Lead an internal strategic initiative to reduce escalation rates, improve issue resolution quality, and develop a roadmap for efficient campaign delivery, while collaborating with technical and platform teams.

Contact information

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Current company

Amazon

Software Development · 10K employees · 2127 7th Ave., Seattle, WA, 98109, US

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

amazon.com

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