Priyanka Kadu

About Priyanka Kadu

I am Computer Engineer Strong professional with a Master of Business Administration (MBA) focused in Marketing. Passionate about Digital Marketing, which is for me, a blend of off applied strategy and creative flair. I am an experienced Account Manager with a demonstrated history of working in Google Ad Words, Marin Software, Facebook, etc. Skilled in Search Engine Optimization, and Social Media Marketing. Looking for job opportunities in the same. Because, I believe that Digital Marketing is not just getting knowledge, but doing continuous improvements through analytical thinking, innovation, and experiments. One needs to be patient to see its results because it is more about the audience getting engaged with your content. So, showcase that Content which you can justify otherwise you will not get Returns on Investment.

Experience

1. Head of Performance Marketing

   Universal Education

   Oct 2022 — Present · Mumbai, IN

   Responsible for overseeing and managing the development, implementation, and evaluation of the company\'s brand strategy and digital marketing initiatives•Developing and delivering effective marketing strategies and brand campaigns to increase awareness, understanding and consideration of our vision, mission and strategic objectives, working closely with the extended senior management team.•Lead cross-functional teams to execute campaigns and initiatives that increase brand awareness and drive revenue growth -Develop and manage the company\'s digital marketing campaigns, including paid search & social media marketing•Manage the company\'s online presence across multiple channels, including the website, social media, and other digital platforms•Develop and manage the budget for brand and digital marketing initiatives, ensuring that resources are allocated effectively to achieve business goals.•Work closely with internal stakeholders to ensure consistent brand messaging across all touchpoints•Analyze and report on the effectiveness of marketing campaigns, using data to optimise and improve performance continuously•Stay up-to-date with industry trends and best practices, identifying new opportunities for growth and innovation•Manage relationships with external agencies and vendors, ensuring they deliver high-quality work that aligns with the company\'s brand and digital strategy.•Provide leadership, direction, support and line management to the Brand, Marketing and Digital team.•Analyze market trends and consumer insights to identify innovation and revenue growth opportunities.

Education

• K K Wagh Women's Polytechnic

  Diploma, Information Technology

  2007 — 2010

• Savitribai Phule Pune University

  Bachelor of Engineering (B.E.), Computer Science

  2010 — 2014

• MCTA - Digital Marketing Training Institute

  Digital Marketing Certification, Digital Marketing Search Advertising

  2017

• MIT COE CMSR

  Master of Business Administration (MBA), Marketing

  2014 — 2016