Priyanka Thakur
Corporate Communications & Brand Strategy Leader | PR & Event Campaigns | Insight‑Led Storytelling in SaaS & EdTech
- Role
- Marketing Specialist at Juniper Networks
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyanka Thakur
I’m a strategic communication and brand marketing professional with 7+ years of…
Experience
Marketing Specialist
Jun 2022 — Present · Nashik, IN
Streamlined operations and service delivery program administration, ensuring efficient voucher distribution, compliance, and seamless customer support.Acted as a trusted advisor to Account Managers (AMs) and customers, providing expert guidance on AATP utilization and product information.Implemented a structured reporting system, generating and analyzing monthly utilization reports to track usage trends.Led quarterly renewal initiatives, proactively engaging customers via multi-channel outreach to drive retention and revenue growth.Identified underutilized accounts and launched a targeted engagement strategy, increasing customer satisfaction and maximizing value.Optimized the process, ensuring accurate and timely offer letter distribution to Account Managers.Developed a proactive tracking system to monitor expiring FSC, driving strategic engagement with AMs and SBMs to prevent revenue loss and boost service adoption.Spearheaded ES EMEA’s digital marketing strategy, creating and scheduling daily LinkedIn & Twitter content to enhance brand awareness and engagement.Led the end-to-end execution of the bi-monthly ES EMEA Bulletin, improving internal and external communication across multiple stakeholders.Designed and launched high-impact promotional campaigns, including special incentive programs to drive awareness and participation which led to reach quarterly revenue target consistently for Q3 & Q4 of 2024.Orchestrated webinar marketing campaigns, targeted email promotions to increase event registrations and audience retention.
Education
Smt.Kashibai Navale college of Engineering
Bachelor of Engineering - BE, Electrical, Electronic and Communications Engineering Technology/Technician
Chetana's R. K. Institute of Management & Research
Master of Business Administration (MBA), Marketing
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