Priyanka Jain

About Priyanka Jain

Develop and implement comprehensive marketing and communications plans to support the company\'s business objectives, including lead generation, brand awareness, and customer engagement. Collaborate with cross-functional teams, including product managers and sales teams, to develop and execute marketing campaigns and promotions that drive revenue growth. Create and manage marketing content and collateral, including product messaging, website copy, email marketing campaigns, social media posts, and press releases. Manage external agency partners to ensure the timely and effective execution of marketing initiatives. Analyze market trends, customer insights, and competitor activities to inform marketing and communications strategies. Develop and manage budgets, track metrics, and report on the effectiveness of marketing initiatives. Develop and maintain strong relationships with industry publications, trade organizations, and other key stakeholders to drive thought leadership and increase brand visibility. Oversee the planning and execution of trade shows and events to maximize brand exposure and generate leads. Manage and mentor a team of marketing professionals to ensure that they meet or exceed performance goals. Achievements *Won the CTO award for the outstanding contribution to the successful launch of the Wireless Charger project *Won the Long Service Award for completing 5 years *Won appreciation from Top Management for leading the Uno Minda participation at Auto Expo 2023 the biggest participation ever by any tier 1

Experience

1. Marketing Communications Lead

   Creat Uno Minda

   Apr 2022 — Present

   Responsibilities:\\\\n\\\\nDevelop and implement comprehensive marketing and communications plans to support the company\'s business objectives, including lead generation, brand awareness, and customer engagement.\\\\n\\\\nCollaborate with cross-functional teams, including product managers and sales teams, to develop and execute marketing campaigns and promotions that drive revenue growth.\\\\n\\\\nCreate and manage marketing content and collateral, including product messaging, website copy, email marketing campaigns, social media posts, and press releases.\\\\n\\\\nManage external agency partners to ensure the timely and effective execution of marketing initiatives.\\\\n\\\\nAnalyze market trends, customer insights, and competitor activities to inform marketing and communications strategies.\\\\n\\\\nDevelop and manage budgets, track metrics, and report on the effectiveness of marketing initiatives.\\\\n\\\\nDevelop and maintain strong relationships with industry publications, trade organizations, and other key stakeholders to drive thought leadership and increase brand visibility.\\\\n\\\\nOversee the planning and execution of trade shows and events to maximize brand exposure and generate leads.\\\\n\\\\nManage and mentor a team of marketing professionals to ensure that they meet or exceed performance goals.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Indian School of Business

  Professional Certificate Program in Digital Marketing

  2023 — 2023

• Uttar Pradesh Technical University

  Bachelor of Technology (B.Tech.)

  2004 — 2008

• Indian Institute of Foreign Trade

  Master of Business Administration (MBA)

  2012 — 2015