Priyanka Iyer
Data Analyst - Practicum Project @Kwsm A Digital Marketing Agency
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WORK HISTORY
Data Analyst - Practicum Project @Kwsm A Digital Marketing Agency
San Francisco, CA, US
Led a four-member team of data analysts as the Project Manager ensuring effective and smooth team collaboration and alignment with business goals. • Collaborated with stakeholders during the requirement-gathering phase to define project objectives and frame key business questions.• Established clear communication channels with stakeholders to provide regular updates, address project requirements, and incorporate feedback into the project workflow.• Conducted Exploratory Data Analysis (EDA) using analytics platforms like Google Analytics 4 and Google Search Console for 50K+ customer interactions to uncover insights into website performance, highlighting trends and identifying data gaps critical for optimizing SEO strategies.
EDUCATION
SIT- Symbiosis Institute of Technology
Bachelor of Technology - BTech
University of California, Davis - Graduate School of Management
Master of Science - MS
ABOUT PRIYANKA IYER
MS in Business Analytics candidate with an undergrad in Information Technology and an Honors Specialization in AI/ML with a passion for business analysis, data visualization, and user-centric design. Skilled in Python, SQL, Tableau, and UI/UX, with a focus on delivering actionable insights and improving business performance. During my tenure at AI4M Technology, one project that stood out was a truck inspection system at a logistics company where I designed three interfaces - a web app for guards at security gates, a web app for dock supervisors, and a dashboard for company leadership to monitor truck movements and loading/unloading activity. This solution improved operational efficiency and enhanced real-time visibility into logistics processes. In my practicum project at KWSM, a digital marketing firm, I worked on developing predictive models to improve search rankings and user conversion rates. I conducted exploratory data analysis (EDA) of over 50K customer interactions using Google Analytics and Search Console, uncovering insights that enhanced SEO strategies and boosted website performance. I’m passionate about turning complex data into strategic insights and creating intuitive user experiences that drive business growth. Always open to meaningful conversations and collaborations, feel free to connect!
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