Priyanka Pawar

About Priyanka Pawar

I am a Growth & Performance Marketing Consultant with 10+ years of experience helping businesses scale customer acquisition, optimize marketing spend, and build high-converting lead generation funnels.Across my career, I have managed and optimized marketing campaigns handling monthly ad budgets exceeding ₹80 Lakhs across Google, Meta, and multi-channel marketing platforms.I specialize in helping businesses improve marketing ROI by combining performance marketing, funnel strategy, and data-driven decision-making.I have worked extensively across Real Estate, Education, and Service-based industries, Ecommerce (D2C) helping brands reduce acquisition costs, improve lead quality, and scale marketing growth sustainably.What I Help Businesses Achieve: Reduce Cost Per Lead (CPL) & Customer Acquisition Cost (CAC) Improve Marketing Funnel Conversion Rates Scale Paid Media Campaigns Profitably Build Growth Marketing Strategies Improve Lead Quality & Sales Conversion Alignment Implement Marketing Analytics & Performance DashboardsMy ApproachI work as a strategic marketing partner rather than just a campaign executor. My consulting focuses on identifying growth bottlenecks, optimizing marketing efficiency, and creating scalable customer acquisition systems.Consulting Services:• Performance Marketing & Paid Media Strategy• Marketing Funnel & Conversion Optimization• Marketing Audit & ROI Improvement Consulting• Growth Marketing Strategy Planning• Marketing Analytics & Dashboard Implementation

Experience

1. Growth and Performance Marketing Consultant

   3Gen Consulting Services

   Oct 2024 — Present · IN

   Work as a Growth & Performance Marketing Consultant helping businesses improve customer acquisition, optimize marketing spend, and scale revenue through data-driven marketing strategies.Partner with founders and business leadership teams to identify growth opportunities, improve marketing efficiency, and design scalable performance marketing frameworks across paid media and lead generation funnels. Key Responsibilities & Contributions:• Conduct end-to-end marketing audits covering paid media performance, funnel effectiveness, and tracking infrastructure• Design customer acquisition and growth marketing strategies aligned with business revenue goals• Optimize paid media campaigns across Google Ads, Meta Ads, and multi-channel performance marketing platforms• Identify funnel bottlenecks and implement conversion rate optimization strategies to improve lead quality and sales conversion• Develop marketing performance dashboards and reporting frameworks to support data-driven decision making• Advise businesses on marketing budget allocation, campaign scalability, and ROI optimization• Collaborate with internal marketing and sales teams to align marketing performance with business growth objectives• Guide creative and messaging strategy to improve ad engagement and conversion performance• Provide ongoing strategic consultation to improve marketing efficiency and long-term growth planning

Education

• Sadhu Vaswani Mission's St. Mira College for Girls Arts & Commerce, Koregaon Park, Pune 1

  B.Com, Marketing

  2011 — 2013

• Indian Institute of Planning and Management

  Master of Business Administration (M.B.A.), Marketing

  2013 — 2015

Skills

• Search Engine Optimization (SEO)
• Social Media Optimization (Smo)
• Ppc
• Html
• Google Webmaster Tools
• Google Adwords
• SEO
• Smo
• Online Marketing
• Business Development
• Digital Marketing
• Marketing
• Microsoft Office
• Wordpress
• Pay Per Click (Ppc)
• Customer Service
• Management
• Social Media Marketing
• Microsoft Excel
• Marketing Strategy
• Sem