Priyanka Ghosh

Digital Marketing Executive @Iema Research & Development Pvt. Ltd. - Iemlabs

IN

Responsibilities:Responsible for executing and managing both on-page and off-page SEO strategies to improve website rankings, trac, andvisibility across multiple projects.Successfully handling three digital marketing projects: BusinessUpside – Comprehensive on-page and off-page SEOimplementation. IEMLabs – Focused off-page SEO includingbacklink building, guest posting, and directory submissions.Living Upside – Managing social media strategy, contentplanning, and YouTube channel optimization.Conducting keyword research using tools like SEMrush andAhrefs to drive content strategy and organic growth.Monitoring and analyzing website performance through GoogleAnalytics and Google Search Console, making data-drivendecisions to improve SEO performance.Creating and publishing SEO-optimized content, managingWordPress websites, and coordinating with content teams forregular updates.Designing and scheduling social media posts to boostengagement, reach, and brand awareness across platforms likeInstagram, Facebook, and YouTube.Continuously researching digital marketing trends, tools, and bestpractices to improve campaign effectiveness.

Calcutta University, Kolkata

M.sc, food and nutrition

West Bengal Board of Secondary Education (WBBSE)

Higher secondary , Bio-science

West Bengal Board of Secondary Education (WBBSE)

WBBSE

NIHT INFOTECH SOLUTIONS

CERTIFICATE COURSE, DIGITAL MARKETING

Calcutta University, Kolkata

Bachelor's degree, food and nutrition

Institute of Engineering & Management (IEM)

Master of Business Administration - MBA, HR and marketing