Priyanka Gaur

About Priyanka Gaur

Mobile Delivery Executive with a proven track record in driving performance marketing strategies for leading Brands. Adept at leveraging mobile platforms to optimize campaigns and maximize ROI. Skilled in data analysis, targeting, and campaign optimization to deliver impactful results. Experienced in managing end-to-end delivery processes, from strategy development to execution and performance tracking: Passionate Mobile Delivery Executive with a knack for navigating the dynamic landscape of performance marketing. As a Mobile Delivery Executive at [Performance Marketing Company], I thrive on crafting innovative strategies that drive results in the fast-paced world of digital advertising. With a keen eye for detail and a deep understanding of mobile marketing trends, I specialize in optimizing campaigns to reach target audiences effectively and efficiently. Proficient in utilizing attribution panels such as Appsflyer, Adjust, Singular, and Branch Leveraging data-driven insights and cutting-edge tools, I orchestrate multi-channel campaigns that maximize ROI and elevate brand visibility. 🤝 Collaborating closely with cross-functional teams, I ensure seamless execution from campaign ideation to delivery, fostering strong client relationships along the way. 🤝 ‍Hands on experience in executing the performance marketing campaign for top national and international clients like Mashreq, Groww, Bybit, Upstox, My11circle, Apollo, AngelOne etc. In a Nutshell,

Experience

1. Executive - Mobile Delivery

   Digirovers Solutions

   Aug 2023 — Present · Gurgaon, IN

   My Job responsibilities in this performance landscape includes:Campaign Execution: My primary responsibility revolves around executing mobile marketing campaigns effectively. This involves collaborating with the marketing team to understand campaign objectives, target audience, and deliverables.Mobile Optimization: I am a go-to person for optimizing campaigns specifically for mobile platforms. This includes ensuring that ads are mobile-friendly, responsive, and engaging to maximize user interaction and conversion rates.Publisher Management: I am managing relationships with the publishers/partners who promote the company\'s products or services through mobile channels. This involves onboarding new publishers, providing support, and optimizing performance to drive mutual success.Performance Analysis: Monitoring and analyzing the performance of mobile campaigns is crucial. I am responsible for tracking key metrics such as conversion rates, fraud rate(p360, mfilterit) and return on investment (ROI) to identify areas for improvement and optimization.Communication and Collaboration: Effective communication is my key role. I have to collaborate closely with cross-functional teams including marketing, sales, and business development to align mobile marketing strategies with overall business goals.Reporting and Insights: Providing regular reports and insights on mobile campaign performance is essential for informing strategic decisions. I need to present actionable insights and recommendations to stakeholders based on data analysis and performance metrics.In essence, my role as a mobile delivery executive in the affiliate marketing realm is all about leveraging mobile channels to drive performance, optimize campaigns, and ultimately contribute to the company\'s success in the competitive digital landscape.

Education

• Delhi University

  Bachelor of Commerce - BCom

  2017 — 2020