Priyanka Garg
Conversion Rate Optimization Specialist | Experimentation & A/B Testing Expert | Business Growth Consultant | UX Optimization Strategy through Data Analysis & Behavioral science
- Role
- Virtual Marketing Experience Project at Quollab
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Priyanka Garg
Detail-oriented CRO specialist having over 3 years of relevant experience & armed with an MBA (Marketing) from IIM Sirmaur. Hold industry knowledge to deliver impactful CRO solutions driving business growth with experimentation. Skilled in conducting comprehensive audits to enhance digital user experiences by analyzing user behavior through qualitative & quantitative insights. Adept at collaborative approaches to plan & execute roadmaps that improved overall digital performance. Committed to driving quantifiable results and exceeding business objectives through targeted optimization strategies.My role responsibilities are:A/B testing & experimentation – Designing, executing, and analyzing tests to improve performance across the entire sales funnel.User behavior analysis – Leveraging GA4, Adobe Analytics, VWO, Hotjar etc. to identify optimization opportunities.Funnel & UX optimization – Improving landing pages, checkout processes, and customer journeys to increase engagement and revenue.Performance reporting – Monitoring and evaluating test performance creating a repository to enable fast, data-driven decisions.Collaboration with cross-functional teams – Aligning CRO strategies with clients, marketing, UX/UI, product, sales, design & data teams to drive sustainable growth.I thrive in fast-paced, growth-driven environments, always seeking continuous improvement.
Experience
Virtual Marketing Experience Project
Jul 2021 — Present
Learnt how to use marketing dashboard and other terms such as marketing cohorts, marketing funnel, CPI, CPC, Ad campaigns efficiency etc. Effectively used MS Excel functions such as Vlookup, Sumif, Countifs and other mathematical functions over the given dataset. Led a team of 4 other members to create Facebook ads and related content for promotion and advertising.
Education
Maharshi Dayanand University Rohtak
Bachelor of Technology - BTech, Computer Engineering
2015 — 2019
Indian Institute of Management Sirmaur
MBA
2020 — 2022
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