Priyanka Gade
Brand Strategist @HGIH | MBA in Fashion Business Management | Visual Merchandiser | NIFT & SNDT Alum
- Role
- Brand Strategist at Hgih
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Priyanka Gade
As a Fashion Brand Strategist at HGIH, I blend my passion for fashion with strategic expertise, supported by an MBA in Fashion Business Management from Sandip University and experience in Visual Merchandising. At Amali Designs, I had the opportunity to lead a talented team as Design Manager, where we created jewelry collections that beautifully marry tradition with contemporary design. I\'m proud to be an alum of NIFT, SNDT, and Sandip University, where my love for fashion was cultivated. My teaching roles at Sandip University, Codt Corporate, and INIFD Institute allowed me to share this passion, combining real-world experience with academic insights to guide the next generation of fashion innovators. My journey is driven by a commitment to creativity, mentorship, and continuous innovation in the fashion industry.
Experience
Brand Strategist
Jul 2024 — Present · Pune, IN
Brand Strategy Development: Crafting and executing strategies to define HGIH\'s brand positioning, messaging, and differentiation strategies.Merchandising Planning: Planning and executing merchandising strategies to optimize product selection, pricing, and promotion for maximum sales and profitability.Market Research and Analysis: Conducting thorough market research to identify consumer insights, trends, and competitive landscapes to inform strategic decisions.Campaign Development: Leading the development of integrated marketing campaigns across multiple channels to enhance brand awareness and drive customer acquisition.Cross-functional Collaboration: Collaborating closely with design, production, and sales teams to ensure alignment of brand strategies with business objectives and operational plans.Performance Monitoring and Optimization: Monitoring campaign performance and utilizing data-driven insights to optimize strategies and improve ROI.Brand Communication: Developing cohesive brand messaging and ensuring consistency across all communication channels, including digital platforms, retail environments, and promotional materials.
Education
Shreemati Nathibai Damodar Thackersey Women's University
Bachelor of Science - BSc
2015 — 2018
Sandip University
Master of Business Administration - MBA
2020 — 2022
National Institute of Fashion Technology India
Luxury Product Design
2018 — 2019
National Institute of Fashion Technology India
Creative Fashion Styling
2018 — 2019
K.NARKHEDE COLLEGE OF SCIENCE,BHUSAWAL
12th
2014 — 2015
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