Priyanka D

About Priyanka D

Graduated from Bangalore University with a Bachelor of Commerce degree, specializing in business and commerce. Currently serving as Ad Operations Manager at Valueleaf Services, contributing expertise in advertising operations, campaign management, and technical support. Skilled in managing digital ad campaigns using various tracking tools and MMP platforms, including Appsflyer, Adjust, and Kochava. At Valueleaf, worked closely with advertisers and publishers to streamline campaign execution, troubleshoot platform issues, and ensure seamless tracking and reporting. Passionate about enabling collaboration between stakeholders, fostering optimization strategies, and driving campaign efficiency aligned with organizational goals.

Experience

1. Ad Operations Manager

   Valueleaf Services (India) Pvt. Ltd.

   Apr 2023 — Present · Bengaluru, IN

   Set up and manage digital Ad campaigns using the Tracking tools,Execution the campaignsManaging Platforms required for marketing as per the companies requirements such as various types of Tracking tool and MMP platforms called Appsflyer, Trackier, Affise, Adjust, Branch IO, Singular, Kochava.AffleSupporting publishers to optimise campaigns and arranging their requirements,Create traffic and pixels or postbacks to ensure proper campaign tracking and reporting.Providing implementation support to Advertisers and Publishers,Troubleshooting the technical issues related to platform and tracking issues and support to Advertisers and Publishers via callIdentifying the root cause of the issue and resolving.Act as the main point of contact for clients and publishers for addressing their queries and concerns, Monitor campaign performance and optimize to achieve KPIs such as clicks,conversions, and ROI.

Education

• Bangalore University

  Bachelor of Commerce - BCom, Business/Commerce, General