Priyanka D.
Social Media Coordinator @ Burns & McDonnell India | Crafting Engaging Content, Driving Social Media Growth
- Role
- Social Media Coordinator at Burns & McDonnell India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyanka D.
I am a Social Media Coordinator at Burns & McDonnell India, a leading engineering and construction firm. I have a Masters in Computer Science from the University of Mumbai and more than five years of experience in digital marketing and creative design.My passion is to combine creativity, trend analysis, and strategic thinking to maximize the social media impact of the brand. I develop and manage a content calendar, interact with followers, monitor and analyse social media metrics, and plan and execute paid advertising campaigns across various platforms.I also have a strong background in content marketing, blog creation, marketing and PR, and SEO. I have created and designed white papers, landing pages, newsletters, email marketing, ad copies, articles, and social media creatives for different projects and campaigns. I have supervised and advised the art team, coordinated and outsourced tasks to PR agencies and publicists, and provided training to the engineering and sales teams on custom-designed CRM tools.I am always eager to learn new skills and explore new possibilities in the digital landscape. I enjoy collaborating with other professionals and contributing to the success of the team and the organization. I am looking for opportunities to connect, collaborate, and embark on ventures with other digital enthusiasts.
Experience
Social Media Coordinator
Feb 2023 — Present · IN
I lead social media strategy for our brand channels and C-Suite LinkedIn profiles, focusing on building thought leadership and strengthening our digital presence. I manage and optimize LinkedIn Paid Advertising campaigns that deliver measurable ROI while curating tailored content to enhance executive visibility. My role combines strategy, content creation, analytics, and collaboration to ensure our brand and leadership voices make a meaningful impact online.
Education
University of Mumbai
Bachelor of Science
2013 — 2016
University of Mumbai
Masters in computer science
2018 — 2020
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