Priyanka Aggarwal

About Priyanka Aggarwal

Thanks for stopping by! With over eight years of experience in market research and consulting, I am passionate about helping clients solve their business problems and achieve their digital transformation goals. I have a strong background in technology research, business writing, competitive analysis, and go-to-market strategies, covering multiple domains and industries. As a Senior Business Consultant at Publicis Sapient, I am a part of the Growth/Presales team that manages multiple research and advisory initiatives, from business development and proposals to client delivery. In my current role, I advise and support clients in various aspects of their business, such as product development, customer experience, innovation, and strategy. I have also spearheaded projects to create go-to-market strategies for the company, identifying high-propensity clients and providing insightful account deep dives. Some of the skills that I use and enhance in my role are teamwork, critical thinking, problem-solving, research skills, and consulting. I enjoy collaborating with diverse and talented teams, contributing to the company\'s culture of excellence and innovation, and empowering clients to achieve their desired outcomes. Outside of my work, I am passionate about collaborating with teams and creating a work culture that is fun to be in. I have been a part of multiple initiatives and teams at various organizations such as CSR, Women at Gartner, DEI, Rewards and Recognitions, Cultural Champion, Fun Committee Head, Training Head, and more.

Experience

1. Senior Business Consultant

   Publicis Sapient

   Aug 2022 — Present · Gurugram, IN

   Manage multiple research and advisory initiatives related to GenAI and digital transformation offerings> Advise and support clients in solving their business problems and digital transformation journey covering multiple domains/industries such as Financial Services and Consumer Products.> Consult and support clients in solving their business problems and digital transformation journey covering multiple domains/industries.> Perform executive search and build comprehensive profiles.> Engage with sales teams and lead presales engagements from pitching, requirements gathering, and scoping through to proposal development.> As a part of the Growth team, spearheaded projects to create Go-to-Market strategies for the company to identify high-propensity clients for the company.> Managing a team of researchers who are working on helping our clients navigate their most pressing concerns of the day and ensuring the quality of deliverables by undertaking regular checks of their work by reviewing deliverables.> Closely work with Senior leadership/stakeholders and support sales growth/profitability of the company via creating compelling research documents/papers and providing necessary consultation to prospects/clients.>Conduct a thorough competitive analysis to provide comprehensive competitive intelligence on various rivals.> Closely collaborate with peers, cross-functional teams, and senior stakeholders in diverse geographies such as India, the US, Europe, and UK to ensure successful project execution.

Education

• Kurukshetra University

  Bachelor’s Degree

  2008 — 2012

• University School of Management Studies, GGSIPU

  Master of Business Administration (M.B.A.)

  2013 — 2015