Priyanka Agarwal
Sr. Global Marketing Specialist at Verdantis | B2B SaaS | Digital Strategy | Data-Driven Growth | Enterprise Tech
- Role
- Senior Global Digital Marketing Specialist at Verdantis
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyanka Agarwal
At Verdantis, I support global marketing initiatives that help enterprise clients, including Fortune 500 and Global companies, unlock the true value of their data through AI-driven Master Data solutions, with a strong focus on MRO and ERP ecosystems. My work contributes directly to improving client engagement, accelerating pipeline development, and aligning marketing strategy with business goals.Conduct market and data research to identify industry trends, competitive positioning, and customer insights that inform campaign strategy.With a Bachelor\'s degree in Information Technology (B.E.), I bring a unique blend of technical understanding and marketing expertise to deliver impactful, data-driven campaigns. I collaborate cross-functionally to execute integrated campaigns, digital events, and content strategies that strengthen brand presence and support enterprise transformation.My core focus areas include SEO, data research, paid media, content marketing, email campaigns, webinars, and digital / Onsite events, all designed to generate measurable results and enhance engagement across the funnel.Core Skills-Digital Strategy & Demand Gen-SEO & Content Marketing-Campaign Management-Events & Webinars-AI & Enterprise Tech Marketing-Cross-Functional CollaborationLet’s connect.
Experience
Senior Global Digital Marketing Specialist
Apr 2025 — Present · Mumbai, IN
At Verdantis, I support global marketing initiatives that promote AI-powered Master Data solutions in MRO and ERP ecosystems. I work closely with Fortune 500 and Global clients, helping them unlock the full potential of their data to drive digital transformation and improve operational efficiency.My focus is on demand generation and pipeline development, executing integrated campaigns that attract and engage key stakeholders. I leverage a mix of digital marketing, SEO, content marketing, paid media, and a combination of digital and onsite events to foster strong engagement and build a consistent pipeline of high-quality leads.Key Responsibilities:Develop and execute integrated marketing campaigns to promote AI-powered Master Data solutions within MRO and ERP systems.Drive pipeline development through targeted demand generation efforts, creating awareness and converting prospects into qualified leads.Plan and manage digital events (webinars, virtual roundtables, podcast) and onsite events.Implement SEO and content marketing strategies to increase online visibility, attract qualified prospects, and boost lead generation.Collaborate with sales and product teams to align marketing strategies with business goals and ensure seamless lead handoff and conversion.Conduct market and data research to identify industry trends, competitive positioning, and customer insights that inform campaign strategy.Measure and analyze campaign performance to continuously refine and improve engagement, lead nurturing, and overall demand generation.
Education
Aldel Education Trusts St John College of Engg Vevoor Palghar Tal Palghar Dist Thane
Bachelor of Engineering - BE, Information Technology
Chinmaya Vidyalaya Tarapur
12th(CBSE), Science
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.