Priyank Verma
Senior Manager - Digital Banking
- Role
- Senior Manager at Axis Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyank Verma
I am a Growth & Digital Strategy professional with 8.5 years of experience driving…
Experience
Senior Manager
Sep 2022 — Present · Mumbai, IN
Digital Campaign ManagerAxis Bank |[Sep, 2022] – Present | Mumbai, IndiaAs the Digital Campaign Manager at Axis Bank, I lead end-to-end planning and execution of high-impact digital campaigns across performance, brand, and product verticals. My role sits at the intersection of data, creativity, and customer-centricity, driving measurable outcomes in acquisition, engagement, and retention.Key Responsibilities:Strategize, execute, and optimize multi-channel digital marketing campaigns (Google, Meta, programmatic, affiliates, etc.) for retail banking products including Mobile Banking app,\'open\', Fixed Deposit, Mutual Funds, NPS, PPF, UPI, Account Aggregator.Collaborate with product, analytics, and agency partners to deliver ROI-driven campaigns aligned with business goals.Leverage first-party and third-party data to build audience cohorts, automate journeys, and personalize communications at scale.Manage large campaign budgets with a focus on cost-efficiency and performance metrics (CPL, CPA, ROAS).Track, analyze, and report campaign performance, generating insights that feed into continuous optimization.Achievements:Scaled UPI customer acquisition by 40% YoY through strategic targeting and journey optimization.45% lift YoY in Term Deposits.78% onboarding rate on Axis Bank mobile app
Education
Indian Institute of Management, Udaipur
Post Graduate Diploma in Management
2015 — 2017
Dr. A.P.J. Abdul Kalam Technical University
Bachelor’s Degree
2010 — 2014
City Montessori School
Intermediate
2002 — 2009
Skills
- Data Analysis
- Marketing Strategy
- Microsoft Word
- Business Strategy
- Team Management
- Campaign Management
- Management
- Strategic Planning
- Leadership
- Finance
- Microsoft Office
- Public Speaking
- Customer Service
- Research
- Powerpoint
- Microsoft Excel
- Microsoft Powerpoint
- Product Management
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