Priyank Loonker
Content & Creative Leader for Tech Brands
- Role
- Creative Head at Studio Dialogbox
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Priyank Loonker
I’m a brand and marketing leader with 12+ years of experience building and scaling brands…
Experience
Creative Head
Dec 2017 — Present · Delhi, IN
1) Planned and produced 48+ explainer videos on investment products for HDFC Securities, with cumulative 1.5 million organic + paid views. Content planning and production for the launch of 8 products under Hdfc Securities.2) Produced 15+ case studies for vector consulting with cumulative 404k organic views.3) Worked on the international launch of several CEAT products via high-quality 3D product videos for markets like Dubai, Colombia, and Indonesia. 4) Helped Randstad switch to video first marketing with our one-of-a kind video retainer service.5) Helped US based D2C company run high-performance campaigns for their entire funnel with videos like testimonials to product videos to offer ads.6) Helped large Indian legacy brands like Cosmofirst, Intellect Design, and Vector Consulting launch their new brand identity with a brand heritage film.7) Helped Amdocs finance team automate 85% of FAQs by producing 40+ financial explainers for global teams.8) Helped CEAT Channel marketing team launch and drive adoption of their new internal portals with dealers and distributors using 50+ platform explainers.9) Helped IDFC First Bank launch their internal insurance sales enablement platform called Digibanca—from identity design to launch video.10) Worked on several visually distinct evocative partnership AVs and product AVs for HDFC Life. 11) Helped Lead school launch several new products into the market within record time, including many product videos and demo videos.Team Building1) Hired and mentored over 30+ creators, producers over the last decade. 2) Evaluated, onboarded, and built relationships with over 100+ freelance creators. Project Management 1) Built our own tool stack and templates for collecting requirements, sending proposals, agreements, collaboration, tracking project delivery, feedback management, and delivery.2) Renewal rate of 70%.
Education
Mudra Institute of Communication, Ahmedabad
PGPCM, Communication Management
2008 — 2010
National Institute of Technology Surat
B.Tech, Electronics Engineering
2003 — 2007
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