Priya M.

Business Intelligence Analyst @GS1 Canada

Toronto, ON, CA

Extracting, cleaning, transforming & analyzing large data sets from customers.Extracted, cleaned & transformed data using Python, SQL & ExcelAnalyzed marketing data sets to identify opportunities for Account Managers to transform them into actionable recommendations.Developed and maintained automated data pipelines for efficient ETL processes.Loaded data from websites using third-party APIs for pharma customers analysisCreated Dashboards using Power BI for communicating key insights to external & internal stakeholders & supporting key decision-makingConducted statistical analysis on large marketing datasets to identify trends, patterns, and correlations, providing valuable insights for process improvements.Collaborated with cross-functional teams to define data requirements, ensure data accuracy, and develop solutions for data-related challenges.Assisted in the development and implementation of data quality standards and procedures to maintain data integrity.Presented findings and recommendations to management and non-technical stakeholders in a clear and concise manner.Conducted analysis to find the impact of the campaigns in acquiring new customers, revenue, customer subscription to various services, and lifetime value