Priyam Sehgal

About Priyam Sehgal

Im a marketing and program management specialist with a solid engineering background, I excel in developing and executing effective marketing strategies and programs that foster business growth. With nearly 4+ years in the industry and an additional 2 years of experience from a leading B-School, I bring expertise in sales, marketing, project management, and stakeholder engagement. My strengths include crafting and implementing integrated marketing campaigns across diverse channels and partnerships, and successfully managing strategic alliances with partners. I am proficient in market research, data analysis, and creating impactful marketing materials. I thrive in dynamic roles where I can leverage my skills to drive marketing initiatives and achieve key business objectives.

Experience

1. Solution Manager

   Wipro

   Jul 2023 — Present · Bengaluru, IN

   As a professional with diverse roles, I’ve contributed significantly in Microsoft Practice and Generative AI Practice.GenAI for Cybersecurity- As part of the GenAI team, I engaged in pre-sales activities related to Gen AI security and cross-practice solutions- I supported the creation of Go-to-Market (GTM) collaterals, managed customer success leads (CSLs), and conducted market research on Generative AI Solutions.Microsoft Practice:Program Management- Managed Microsoft-funded programs (GSI, ECIF, CSI, and FastTrack)- Represented Wipro as part of the Microsoft Intelligent Security Association (MISA)- Registered deals and pipeline in Microsoft’s Partner Center to drive co-selling and collaboration- Initiated PAL tagging to track active workloads and Azure Consumed Revenue (ACR)- Tracked achievements of security-specific solution designations and advanced specializations.Partnership Management- Worked directly with Microsoft on co-sell opportunities and built relationships with stakeholders to align with Microsoft sales plays- Drove client’s active usage for Microsoft workloads, registered sales in Microsoft’s CRM, managed Global Strategic Alliance.Marketing- Developed various Marketplace offerings for the services - Responsible for marketing campaigns related to global awards, competencies, and certifications- Organized technology-focused webinars for potential clients and partners- Collaborated with partners, engineering, and product teams to create effective go-to-market strategies- Worked on various sales enablement and marketing campaigns with internal business development and sales teams for new offerings.Project Management- Defined work, provided scope, scheduled, and allocated resources for Microsoft Funded projects (ECIF, GSI, FastTrack) using Agile methodologies- Involved in client pre-sales motions and cross-selling to existing customers for other strategic channels.

Education

• Silverline Prestige School

  Secondory school, Science

• UPES

  Bachelor of Technology - BTech, Computer Science with Specialization in Oil & Gas Informatics

  2014 — 2018

• Indian Institute of Technology, Delhi

  Master of Business Administration - MBA

  2021 — 2023