Priya Luthra

About Priya Luthra

As someone with experience in e-commerce business development for women-centric brands and managing various fashion homegrown e-commerce brands, I understand the unique challenges and opportunities that this industry presents. One of my core areas of expertise is in developing effective digital marketing strategies that help brands to reach their target audience and drive sales. My skill set includes a wide range of digital marketing techniques, including SEO, SMM, content marketing, content creation, CMS, performance marketing, sales, ROAS, AdWords, Google Analytics, affiliate and influencers marketing, digital brand building, and managing online and offline brand campaigns. I have a deep understanding of how to use these tools to drive traffic, engage with customers, and ultimately increase revenue. One of my key strengths is my ability to analyze the buyer\'s persona and develop a digital marketing strategy that speaks directly to their needs and preferences. This involves understanding the customer\'s journey, identifying breaks in the funnel for better conversation rates, and creating a loyal following for the brand. I also have a deep understanding of customer psychology and how to use this to create effective marketing messages and campaigns. Another important aspect of my work is creating and managing teams to ensure that brand campaigns are executed effectively. This involves overseeing the work of designers, developers, writers, and other professionals to ensure that they are aligned with the brand\'s vision and goals. Overall, my combination of experience in e-commerce business development, expertise in digital marketing, and ability to analyze the buyer\'s persona and customer psychology makes me well-suited to help women-centric brands succeed in today\'s competitive e-commerce landscape.

Experience

1. Growth Consultant

   Hindrishi Ayurveda

   Dec 2022 — Present · Gurugram, IN

   Heading the entire E-commerce strategy for the brand while supervising the Digital Marketing team. Planning & executing all sale enhancement strategies including digital marketing, SEO/SEM, Marketing Database, Email, WhatsApp, and Social Media Campaigns.\\\\nOptimizing ROI and stabilizing ROAS to 7.\\\\nRevamped the user interface of the website and also worked on the format and features of the website\\\\nLed brainstorming sessions to formulate new and creative growth strategies with the management\\\\nInfluencers campaign – collaborated with many micro-influencers, with the idea to boost the brand and increase engagement.\\\\nConceiving & implementing integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives, and executed customer relationship management strategy\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Pearl Academy

  other, Fashion Merchandising, Diploma

• Manavbhartiuniversity

  Bachelor of Engineering - BE, hons

  2005 — 2009

• Rajasthan Technical University

  B.E, Biomedical Engineering

  2005 — 2009