Priyall Shroff
Designing spaces you don’t want to leave.Founder, Wilde Pattern Company, on a mission to change how India experiences wallpaper and home décor | 2,500+ homes | Partnered with 65+ Architects & ID | Brand Builder
- Role
- Founder, Creative Director at Wilde Pattern Company
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyall Shroff
Wilde Pattern Company (WPC) is a design-led wallpaper and surface studio known for its thoughtful approach to pattern, colour & storytelling. The brand has been widely recognised across leading publications and platforms for its distinctive aesthetic & refined design sensibility.With trusted installation partners across 20+ cities in India, WPC ensures that every project is executed with precision, consistency & care, bringing its bespoke surfaces seamlessly to life.KSP Awards\' 24 & \'25: Best Kids’ Décor BrandIndiaToday: Best Inspiring Entrepreneurs to Watch Out for\' 23Vogue: Featured, Masaba Gupta’s HomeGoodHomes: Step into a World of WhimsyAD: Featured: Mithila Palkar’s HomeElle Decor: The coolest kids’ bedroom you’ll want for yourselfLBB: The Most Marvellous Baby & Kids Brand to Shop FromI was born and raised in Mumbai, in a family where conversations around business, perseverance & building something meaningful were part of everyday life. That grounding shaped me early on, but curiosity has always been my true compass.Travel has been my greatest teacher. From English countryside homes to European cafés, historic architecture & landscapes across Central Asia, I’ve always been drawn to spaces that feel layered, lived-in & quietly expressive. These experiences continue to influence how I view design, not as decoration, but as narrative.My academic journey spans Interior Design, a Master’s from the Uni of Nottingham, UK, Communication Design at the London College of Communication (UAL) & Consumer Insights & Marketing Strategy, MICA. Together, these disciplines shaped a way of thinking that blends spatial design, cultural context & human behaviour.WPC was founded in 2021 with a clear intention: to create Wallpapers & Décor Solutions for discerning spaces that value craft over trends. WPC’s aesthetic is rooted in travel, European & Asian influences & a deep respect for pattern as a storytelling tool.Today, WPC has completed 2,500+ projects across India, the USA & UAE, working collaboratively with AR & Interior Designers to develop bespoke surfaces for residential, commercial & hospitality spaces. Each project is approached in a way to balance the client’s identity with our design language.At its core, we believe that good design is not loud.It is intentional & personal, created to be lived with, not just looked at.I am also the founder of Wilde Design Company, a strategic branding & design consultancy that has worked with 300+ brands & deeply informed my approach to building thoughtful, experience-led design across disciplines.
Experience
Founder, Creative Director
Jan 2021 — Present · Mumbai, IN
Who We Are:Wilde Pattern Company is a premier surface design firm specializing in luxury wallpapers and bespoke mural creations. Our expertise lies in transforming spaces into environments that go Wilde, with a particular focus on children\'s rooms and statement wall art.What We Do:1. Custom Wallpaper Design: We create whimsical and dreamy luxury wallpapers, bringing your interior visions to life with meticulous attention to detail.2. Children\'s Room Specialization: Our designs cater specifically to creating magical and unique spaces for children, inspiring imagination and creativity.3. Statement Mural Wallpapers: We excel in producing large-scale, impactful murals that serve as the centerpiece of any room.4. Diverse Style Mastery: From Chinoiserie to 19th-century French Scenic, Art Nouveau to Art Deco, we have the expertise to realize a wide range of aesthetic preferences.5. Themed Room Creation: Our team is skilled in developing complete theme rooms, particularly for children, ensuring every element contributes to a cohesive and immersive environment.6. Artistic Craftsmanship: Each design is illustrated by hand, inspired by the wild, and tells a unique story, taking viewers on a visual journey.At Wilde Pattern Company, we pride ourselves on our ability to transform your vision of a perfect interior into reality, creating visually stunning spaces that are both deeply personal and meaningful.
Education
India International Trade Centre (IITC)
Post Graduate Diploma in Interior Design, Interior Design
University of Nottingham
MSc. Entrepreneurship, Entrepreneurship/Entrepreneurial Studies
2008 — 2009
MICA | The School of Ideas
Advanced Digital Strategy and Marketing Analytics, Focused on digital strategy, marketing analytics, business models, and customer insights.
2025
London College of Communication, University of the Arts London
Graphic, Media & Communication Design, Branding
2015 — 2016
Greenlawns High School, Breach Candy
I.C.S.E, Business/Commerce, General
1993 — 2003
H.R. College of Commerce and Economics
Bachelor of Commerce (B.Com.), Business/Commerce, General
2003 — 2008
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.