Priyal Shah
Associate Director, Paid Social @ Zenith | Digital Campaigns, Media Management, Social Media Advertising
- Role
- Associate Director, Paid Social at Publicis Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Priyal Shah
I am a paid social and performance marketing leader with 6+ years of experience scaling full-funnel customer acquisition, marketplace growth, and global media operations. I have expertise in incremental measurement, experimentation (CLS/brand lift, creative fatigue reduction, QA process development), lifecycle and growth strategy, and platform partnerships across Meta, TikTok, LinkedIn, Reddit, and Pinterest. Managing $10MM–$100MM+ annual budgets across 20+ international markets, delivering YoY efficiency improvements and scalable cross-functional execution.
Experience
Associate Director, Paid Social
Mar 2026 — Present · New York, NY, US
Education
Quinnipiac University
Bachelor’s Degree, Marketing
Skills
- Teamwork
- Social Media
- Advertising
- Marketing
- Adobe Photoshop
- Communication
- Social Media Marketing
- Public Speaking
- Hootsuite
- Microsoft Excel
- Time Management
- Microsoft Office
- Sales
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