Priyajeet Surana

Content Innovation Manager @Frost & Sullivan

IN

Content Planning & Execution: I am spearheading the development and executionof a data-driven content strategy aligned with Frost & Sullivan\'s objectives andvision for 3 industries. My role emphasizes creating SEO-optimized, compellingmarketing content to drive web traffic growth, bolster social media presence, andgenerate high-quality MQLs and SQLs.Distribution Strategy: Developing and executing multi-channel distributionstrategies, encompassing website SEO, newsletters, social media, researchpapers, and industry outlook papers, to enhance brand reach and engagement.Cross-team Collaboration: Collaborating with demand generation, social media,PR, and sales teams to optimize content calendar for industry leadership throughsearch trends and data insights.Stakeholder Coordination & Management: Leading stakeholder management inspecific sectors to gather essential information for creating captivating narrativestailored to those industries.Global Team Collaboration: Collaborating with global experts to deliver immersivecustomer experiences across channels, advocating for user-centric solutionsaligned with customer, business, and market needs.Content Lifecycle Management: Managing content lifecycle, from conception todevelopment; integrating new tools and technologies to enhance content creation,distribution, and performance tracking processes.