Priya Girishankar
Consumer-First Marketer & GM | B2C Growth & Subscription Expert| P&L Owner | Profit Driver | Aspiring Cook
- Role
- Chief Member at Chief
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Priya Girishankar
With over 20 years of senior leadership experience in the media and entertainment industry, I have a proven track record of driving growth and scale for both mature and emerging products. I am expert in leading digital direct-to-consumer businesses across different industries including entertainment, hospitality, publishing, and retail and have successfully grown revenue via subscription and fee products and through large scale loyalty and efforts.I am passionate using data to develop the consumer insights required to strategically set a vision and operationalize an organization to achieve its goals. I specialize in comprehensive P&L management, integrated marketing, customer experience innovation, data strategy and analytics, and people leadership and management.As the Executive Vice President of Consumer Marketing and Ad Operations at Los Angeles Times, where I direct the evolution of an esteemed brand into a digitally-forward enterprise, serving the needs of a highly diverse constituency. I am responsible for all aspects of consumer marketing, including subscription growth, audience engagement, and content marketing, as well as monetizing content via the ad operations function. I oversee planning and ad execution across multiple channels and platforms, using data-driven insights and customer-centric strategies. I am motivated by solving complex challenges that require multi-dimensional thinking, curiosity, and intellectual rigor.
Experience
Chief Member
Jan 2021 — Present
Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
Education
University of Pennsylvania
Bachelor of Arts - BA, Economics
UCLA Anderson School of Management
Master of Business Administration - MBA, Marketing and Strategy
Skills
- Integrated Marketing
- Brand Management
- Crm
- Program Management
- Marketing
- Social Media Marketing
- Strategic Planning
- Strategy
- Sponsorship
- Budgets
- Multi-Channel Marketing
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