Priyadharshini Pandian

WORK HISTORY

EDUCATION

ABOUT PRIYADHARSHINI PANDIAN

I\'m a Marketing Operations Specialist focused on translating strategic goals into highly efficient, data-driven revenue engines. I thrive at the intersection of marketing, technology, and data analysis, ensuring every campaign is executed flawlessly and measured accurately.My Core Focus is on Operational Excellence & Growth- Campaign Execution & Scale: I serve as the central point of contact (SPOC) for cross-functional teams (Partner, Field, Customer Marketing), taking campaign strategy (from events and webinars to lead nurtures) and delivering end-to-end execution, ensuring brand consistency and speed-to-market- Conversion Optimization: I actively drive user experience improvements by conducting continuous A/B and multivariate tests on platforms like Optimizely. My focus is always on optimizing landing pages, forms, and core journeys based on deep metric analysis and marketer feedback- Retention & CRM Mastery: I leverage automation tools (HubSpot, WebEngage, Freshmarketer) to plan and implement lifecycle campaigns (Email, SMS, App/Web notifications). This involves advanced user segmentation based on activity and buyer journey stages to maximize retention KPIs and lifetime value- Data & Infrastructure: I streamline operations through robust Zapier setups for digital ad integration and maintain critical reporting dashboards, ensuring campaign performance is transparent and actionable for the entire marketing organization.