Priyadharshini Pandian

About Priyadharshini Pandian

I\'m a Marketing Operations Specialist focused on translating strategic goals into highly efficient, data-driven revenue engines. I thrive at the intersection of marketing, technology, and data analysis, ensuring every campaign is executed flawlessly and measured accurately.My Core Focus is on Operational Excellence & Growth- Campaign Execution & Scale: I serve as the central point of contact (SPOC) for cross-functional teams (Partner, Field, Customer Marketing), taking campaign strategy (from events and webinars to lead nurtures) and delivering end-to-end execution, ensuring brand consistency and speed-to-market- Conversion Optimization: I actively drive user experience improvements by conducting continuous A/B and multivariate tests on platforms like Optimizely. My focus is always on optimizing landing pages, forms, and core journeys based on deep metric analysis and marketer feedback- Retention & CRM Mastery: I leverage automation tools (HubSpot, WebEngage, Freshmarketer) to plan and implement lifecycle campaigns (Email, SMS, App/Web notifications). This involves advanced user segmentation based on activity and buyer journey stages to maximize retention KPIs and lifetime value- Data & Infrastructure: I streamline operations through robust Zapier setups for digital ad integration and maintain critical reporting dashboards, ensuring campaign performance is transparent and actionable for the entire marketing organization.

Experience

1. Marketing Operations Analyst

   Pleo

   Aug 2024 — Present · Chennai, IN

Education

• Vidyaa vikas girls Higher Secondary School

  12th grade, Biology, General

  2013 — 2015

• Shanmugha Arts, Science, Technology and Research Academy

  B.tech, Computer Science

  2015 — 2019