Priya D.
Creative | Content | Brand | Advertising | Storytelling | Social Media | Comms | Strategy | Management | AI Curious | People > Platforms
- Role
- Director, Content and Creative, People Comms and Social Media at Tata Consultancy Services
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priya D.
Story-first. Audience-aligned. Social by medium. Sentient by heart. With over 15 years of experience shaping narratives at the intersection of creativity, technology, and brand purpose, I specialize in crafting campaigns that resonate, not just perform. From leading social media transformation (300% follower growth) to orchestrating large-scale internal engagement programs, I’ve helped brands and leaders connect authentically across platforms.I thrive at the convergence of storytelling and systems thinking—building campaigns that aren’t just clever, but clear, strategic, and scalable. Whether it\'s social media, people and internal comms, executive branding, or storytelling, I lead with imagination and insight.My career spans creative direction, content direction, content strategy, enterprise communication, social media, leadership comms, employee engagement, and branding — with deep experience in IT, tech, and digital transformation spaces.I’m curious about how AI, emotion, and storytelling can connect to shape the next wave of marketing and communications; and I love creating work that leaves both impact and impression.Passionate to build on creative ideas that get remembered, not just scrolled past.Skills:Creative Direction | Communications Strategy | Brand Storytelling | Creative Visualization | Content Marketing | Social Media | Internal Communications | Copywriting | Employee Advocacy | Executive Comms | Thought Leadership | Cross-Platform Content | Campaign Planning | SEO & Performance Copy | Team Leadership | Change Comms | Digital Transformation | B2B + Employer Branding | Prompt Engineering | Generative AI Use Cases (ChatGPT, Kling AI | Firefly, Midjourney, Sora, Veo, Seedance)| Martech Tools (Sprinklr, Sociabble, Knome)
Experience
Director, Content and Creative, People Comms and Social Media
Apr 2025 — Present · Mumbai, IN
Education
Watumull Institute Of Electronic Engineering And Computer Technology
Bachelor of Computer Engineering, Computer Software Engineering
2005 — 2010
Holy Cross Convent School (Girls)
SSC
1991 — 2003
CHM College
HSC, Science
2003 — 2005
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