Priyadarshini Mohanta
CRO Specialist | Driving eCommerce & SaaS B2B Revenue Growth | GA4, A/B Testing & Data-Driven Optimisation Expert | Boosting Conversion Rates Through Strategy & Analysis
- Role
- Sr CRO Specialist at Optiphoenix
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Priyadarshini Mohanta
I help eCommerce and SaaS B2B brands turn browsers into buyers by combining data-driven…
Experience
Sr CRO Specialist
Nov 2023 — Present · Delhi, IN
Increased client eCommerce and SaaS B2B conversion rates by 25%+ through data-driven A/B and multivariate testing using Convert, Google Analytics 4 (GA4), Hotjar, and Microsoft Clarity. • Analysed customer journey data, heatmaps, and funnel performance to identify drop-off points, reduce bounce rates, and improve user flow. • Developed and executed CRO roadmaps aligned with business objectives to maximise revenue per visitor, CTR, and AOV. • Collaborated with UX/UI teams to enhance website usability and mobile responsiveness, boosting engagement metrics. • Created and tested persuasive landing page copy and CTA strategies to increase lead generation and sales conversions. • Conducted user feedback surveys, polls, and behavioural research to build high-confidence test hypotheses.
Education
Sri Sri University
Master of Business Administration - MBA, Business Administration and Management, General
2019 — 2021
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