Priyabrata C.

About Priyabrata C.

I am a seasoned Finance Professional and Performance Improvement Specialist with over 18 years of comprehensive experience across India and international markets. My career is defined by a commitment to driving business growth and operational excellence through actionable, insightful analytics and strategic financial leadership. I excel at bridging the gap between financial oversight and business strategy, transforming complex data into clear, impactful decisions. I thrive in dynamic environments, acting as a key problem solver who collaborates closely with cross-functional teams and champions digital transformation within the finance function to enhance efficiency and decision-making capabilities.In my current role, I lead the Business Finance function for a Personal Care and Wellness Business, focusing on strategic planning, performance optimization, and robust cash flow and working capital management.Key Expertise & Experience :• Financial Planning & Analysis (FP & A): Extensive experience in budgeting, forecasting, and collaborating with business heads and strategy teams to develop financial/operational strategies and KPIs.• Cash Flow & Working Capital Management: A core part of my role involves optimizing cash flow cycles and working capital to deliver enhanced return on capital and ensure financial stability.• Strategic Business Partnering & Cross-Functional Collaboration: Proven ability to work closely with Marketing, Supply Chain, and Purchase to achieve organizational goals. I proactively identify operational bottlenecks and implement data-driven financial solutions alongside my business partners.• Automation & Digital Transformation: Proficient in developing financial policies, automating processes, and improving existing systems for greater efficiency. Experienced in driving digital transformation within the finance function.• Accounting & Compliance: Comprehensive, in-depth knowledge of Accounting, Auditing, and Taxation principles.• Growth Initiatives: Proven ability to support greenfield projects and start-up businesses, maximizing profits through cost reductions and strong internal controls.• Experienced in various Accounting and reporting software (Oracle, SAP, RWOS, EcoGreen, Metis, Excel based tools, Bi tools).

Experience

1. Business Finance Head (Personal Care & Wellness Business)

   Reliance Retail

   May 2023 — Present · Mumbai, IN

   Frontline role includes Business Partnering, Performance Analysis, KPI and P&L reporting, Support in Decision making and Cost management, Process Improvement, Reviewing internal controls, Risk management, Capex proposal evaluation, Accounting & GL maintenance, Handling Subsidiary finacials, Statutory compliance (Gst, Tds, TransferPricing), Processing Payable