Priya Shenoy
Director Omni-shopper Marketing @Tillamook County Creamery Association
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WORK HISTORY
Director Omni-shopper Marketing @Tillamook County Creamery Association
As a transformational leader, I embraced the opportunity to join Tillamook, a renowned dairy brand with a rich 114-year history. Leveraging my extensive experience in big brand management, I am spearheading initiatives to expand this challenger brand’s reach and establish a deeper connection with a broader consumer audience. Focused on building a strong foundation for transformative growth, I have set a vision that fosters cross-functional thinking, elevating organizational capabilities. My big-budget experience has equipped me with the skills to evaluate high-value initiatives that drive scale, with a more modest scope and budget. With a strong emphasis on brand excellence, I strive to provide a seamless and unified shopper experience across all customer touchpoints, creating a fully integrated and immersive journey. Grounded in research and strategy, I understand the importance of vertical integration and actively collaborating with other departments to ensure excellence in delivery. Leading and managing a team of internal and external agency teams, I foster a culture of integrated thinking that leverages their collective expertise, driving innovative thinking and impactful outcomes. Lead cross-functional teams to achieve objectives and establish a unified brand experience Driving process optimization and minimizing ambiguity Develop and maintain successful partnerships with major retailers, including Kroger, Albertsons, Walmart, Target, and Costco Growing team based on exceptional vision and excellence in delivery Proven experience in cross-functional collaboration, partnership development, and sales leadership
EDUCATION
Visvesvarya Regional Engineering College | VNIT
Bachelor of Engineering (BEng) , Electrical and Electronics Engineering
Carnegie Mellon University - Tepper School of Business
Master of Business Administration - MBA, Marketing and Strategy
SKILLS
ABOUT PRIYA SHENOY
The world is streaming, scrolling and shopping and the traditional funnel marketing is…
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