Priya R.
Marketing Professor, City University of New York | Marketing Strategy Researcher
- Role
- Assistant Professor of Marketing at Baruch College
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Priya R.
Priya Rangaswamy is a marketing researcher and academic. In her research, she leverages econometric models and machine learning methods to answer important strategic questions in three substantive areas: innovation, sustainability/corporate social responsibility, and marketing-finance interface. Prior to her Ph.D, she spent almost a decade in the Media, Semiconductor, and IT industries in product management, market research, and software engineering (new product development, product support) roles.
Experience
Assistant Professor of Marketing
Aug 2023 — Present · NY, US
Education
Texas A&M University
Ph.D, Marketing
Lehigh University
MBA, Finance
PSG College of Technology
Bachelor of Engineering - BE
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