Priya Prashanth

About Priya Prashanth

I am an entrepreneur and product leader with over 6 years of experience building and scaling digital and consumer brands across social, content, and community ecosystems. I am currently building Cooleo, a youth-focused clothing brand that blends culture, creativity, and individuality through design-led fashion. Before starting my entrepreneurial journey, I led Product at Lokal, driving engagement for over 10M+ users by combining data, user psychology, and experimentation to deliver measurable impact. At Lokal, I launched Gyantv, an educational video platform, from concept to release in just one month while managing product, content, and operations end to end. Earlier, at Pankhuri, I headed Content and Community, overseeing social media, marketing, live e-commerce, and product-led retention initiatives that built a strong creator ecosystem and drove engagement at scale. At Trell, I led growth and retention across 12 languages, scaling user acquisition through localised strategies and building a team of 100+ members who executed content and community operations across India. I am deeply passionate about creating user-first products and brands that merge creativity, strategy, and execution. My curiosity and drive to learn continuously push me to explore new ideas, take ownership, and turn insights into products and communities that make a lasting impact.

Experience

1. Senior Product Marketing Manager

   Rapido

   Dec 2025 — Present · Bengaluru, IN

Education

• Visvesvaraya Technological University

  Bachelor of Engineering - BE, Computer Science

  2015 — 2019