Priya Parul
Consumer Insights | Qualitative Research
- Role
- Manager Consumer Insights at Thelightbulb.Ai
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Priya Parul
People, cultures and latest trends have always intrigued me and led me to study Anthropology. I have been a part of ethnographic research in remote and culturally diverse regions such as among the Zeme Nagas in Manipur and the Bishnois in Rural Jodhpur.I truly believe in the power of research to uncover what is lying beyond data. As a market researcher, I act as a mediator between the objectives of businesses and the requirements of the end consumers.
Experience
Manager Consumer Insights
Nov 2025 — Present · Mumbai, IN
About TheLightbulb.AiWe use the power of Ai to scale user insights at speed, with minimal human intervention!Our Ai-Insights ProductsInsights Pro:Ai-powered Insights for Market Research!We help Enterprise Brands & Market Research Agencies bring speed, scale & depth to their custom quantitative & qualitative research, providing significantly faster turn-around times & deeper insights including unstated responses!InsightCUBE:Data Analysis & Knowledge Management for insights-heavy businesses.Now mine historical insights data OR analyse large volumes of information in seconds.PlayTestPro:Visual Ai-based player analytics for gaming companies!Now monitor user experiences Live during game play to achieve better conversions & game balance.Our TechnologyTheLightbulb.Ai’s full-stack Ai Insights platform combines Visual Ai technologies (facial coding, eye-tracking, etc) with Conversational Ai technologies (speech transcription & text sentiment analysis) amplified by the power of Generative Ai to generate insights for live or recorded interactions!Our proprietary technology has 3 patents granted and is based on over 23 Mn faces scanned globally.
Education
Amity University
Bachelor of Science (Honours), Anthropology
2015 — 2018
Hansraj College, University of Delhi
Master of Science, Anthropology
2018 — 2020
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