Priya Kumari
Strategic Communications & PR Leader | 14+ Years of Experience in Public Relations | Award-Winning Campaign Architect | Seeking Opportunities in Corporate & Marketing Communications
- Role
- Sr Account Manager at Adfactors PR
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Priya Kumari
Dynamic and highly organized communications specialist with 14+ yearsleading national reputation programs for FMCG, retail, lifestyle, real estate,and startups. Proven ability to design insight-driven consumer campaigns thatdrive media exposure, influencer engagement, and brand resonance. Expert incultivating media and stakeholder relationships, unlocking big-ticketopportunities, and elevating brand stories. Skilled in building and mentoringhigh-performance teams and delivering creative communication aligned withstrategic goals. Recognized for visionary leadership with brand PR awards (ETKaleido, Stevie, Fulcrum, IPRCCA)
Experience
Sr Account Manager
May 2019 — Present · Bangalore, IN
Led national PR for TCPL’s beverage portfolio including Tata Tea (Premium, Gold, Agni), Tetley Green Tea, and acquisitions Soulfull & Organic India. Manage end-to-end consumer brand PR for FMCG, real estate (Embassy Group), food (MTR), senior living (Columbia Pacific Communities), and lifestyle (Zivame). Developed expertise in managing complex, multi-vertical business portfolios with ease, successfully consolidating diverse brands and business units—such as TCPL’s 12+ beverage brands including Soulfull and Organic India, and Embassy Group’s varied sectors spanning residential, corporate, luxury housing, hospitality, interiors, salons, education, and community outreach—into cohesive, strategically aligned communication programs. Independently executed high-impact media securing major earned coverage in ET Brand Equity, Mint Lounge, CNBC, and ET Now; successfully delivered all key annual flagship stories Pioneered New Age media strategies integrating digital, social, influencer & traditional platforms for maximized visibility. Spearheaded crisis communication and reputation management to safeguard brand equity. Cultivated trusted, consultative client partnerships aligned with evolving business goals. Achieved 15+ award-winning campaigns (first for TCPL Brand PR) recognized by ET Kaleido, Stevie, Fulcrum, IPRCCA across key categories including Brand Reputation, Food & Beverage, Influencer & Experiential Marketing. Built and sustained strategic, trusted relationships with key external stakeholders, serving as a reliable advisor across brands.
Education
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
70%, Specialisation in Marketing and Management Communication
2010 — 2012
Makhanlal Chaturvedi National University of Journalism and Communication
M.A
2010 — 2012
Masters
Specialisation, Marketing and Management Communication
2010 — 2012
Skills
- Marketing
- Strategic Public Relations Planning
- Digital Media
- Corporate Communications
- Newspapers
- Marketing Communications
- Social Media Marketing
- Corporate Social Responsibility
- Journalism
- Strategic Communications
- Crisis Management
- Integrated Marketing
- New Media
- Brand Management
- Public Relations
- Internal Communications
- Media Relations
- Social Media
- Advertising
- Online Advertising
- Research
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