Priya K.

About Priya K.

A performance-driven and talented marketing manager with vast expertise in brand management, customer insights, data analysis, marketing communications, and influencer stategy Dedicated to campaign innovation and implementations driven by customer insights, new technology, and business strategy. A results-driven and resourceful forward thinker who utilizes strong communication and interpersonal skills to work closely with cross-functional departments and business partners to increase brand awareness and strengthen revenue streams.

Experience

1. Brand Manager

   The Sleep Company

   Apr 2023 — Present · Mumbai, IN

   Brand & Marketing Manager with experience in shaping cohesive brand strategy, refining messaging, and supporting integrated campaign development.• Contributed to end-to-end brand building initiatives, including product positioning, launch planning, and 360° marketing execution.• Developed performance-driven creative assets and supported campaign optimization through insight-based improvements.• Worked closely with the retention team to help design customer journeys that enhanced engagement and repeat interactions.• Supported social media planning, influencer collaborations, and broader communication efforts to strengthen brand presence.• Managed marketplace marketing across Amazon, Flipkart, and similar platforms to improve visibility and conversions.• Oversaw product shoots to ensure brand-aligned visual output across all channels.• Conducted research and monitored consumer trends to assist in refining brand and content strategies.• Collaborated with product, design, and media teams to deliver consistent and high-quality creative outcomes.• Experienced in coordinating with stakeholders and managing timelines to ensure smooth execution of marketing initiatives.creative

Education

• Atharva Institute Of Management Studies

  Master of Business Administration - MBA, Marketing

• University of Mumbai

  Bachelor of Commerce - BCom

  2014 — 2017