Priya Florence
Programmatic Specialist | Ad Operations | Campaign Management | Digital Marketing
- Role
- Programmatic Specialist - Media Services at Annalect India
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Priya Florence
Carry an overall experience of 10 years in Digital Marketing especially into Programmatic eco system.Successfully delivered integrated solutions for 500+ clients including consumer insights, competitive analysis, campaign setups and strategic planning.Highly passionate and tuned in the Digital Marketing sector and love to explore new subjects in the field. A focused, confident and Goal oriented person with good ability to handle the clients and setup, troubleshoot their campaign issues and offer the solution.
Experience
Programmatic Specialist - Media Services
May 2022 — Present · Hyderabad, IN
Oversee end-to-end setup, trafficking, monitoring, and optimization of programmatic campaigns across DSPs* Optimize campaigns to reach the KPI\'s/goals (CTR, CPA, Viewability, VCR, OTP, Reach, Frequency, IVT, Brand Safety)* Make sure the campaigns from all markets are activated & all the requests are completed in the given time without any escalations* Create Media Plans and strategies that align the clients requirement as per the Market* Participate in client communication to discuss campaign strategies, pacing, and performance improvements* Manage monthly campaign billing and reconciliation to ensure accurate revenue recognition and zero discrepanciesPlatform Experience:1. DV3602. TTD3. Google Ads4. CM3605. FlashTalking
Education
St. Mary's English Medium School
Xth
2006 — 2007
Sri Chaitanya Junior College, Hyderabad
High School - 11
2007 — 2009
Siddharth Institute of Engineering & Technology
B.Tech
2009 — 2013
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