Priya Darshini

About Priya Darshini

As a seasoned E-Content Specialist and Digital Marketing Leader, I bring a wealth of experience in content creation, social media management, and brand building. With an MBA in Marketing, I\'ve had the privilege of working across diverse industries—from health and wellness to fashion, e-commerce, print and publication, jewellery, and ed-tech. My work has always been driven by the desire to create engaging, impactful content that resonates with audiences and drives business growth.In my current role as the Head of Digital Marketing at Auraa, I lead strategies that enhance online visibility, manage social media content, and optimise lead generation efforts. Additionally, my role involves recruiting and building teams of talented professionals to support Auraa’s mission of promoting wellness through yoga, dance, and other health services.Beyond my digital marketing career, I am passionate about content writing and travel influencing. I love exploring new destinations, sharing my travel experiences through captivating stories, and inspiring others to embark on their adventures. Whether through blogging, social media posts, or video content, I aim to create authentic and relatable narratives that resonate with my audience.With a strong background in content writing and digital strategy and a genuine love for travel, I always seek new ways to combine my skills and passions. Feel free to reach out if you’re interested in collaborating or simply connecting!

Experience

1. Anslyst- Rfp Proposal Consultant

   ADP

   Jul 2025 — Present

   Prepare, manage, and submit RFPs, RFO, and RFI(Requests for Proposal) using Responsive tool,ensuring accuracy, compliance, and on-time delivery.• Work extensively on SFDC (Salesforce) to track opportunities, manage client data, and align proposal responses with sales pipelines.• Analyze client requirements and translate business and technical needs into structured, compelling proposal content aligned with ADP solutions.• Collaborate with cross-functional teams including Sales, Product, Legal, Finance, and Operations to gather inputs and approvals for RFP responses.• Conduct data analysis and research to support solution positioning, pricing inputs, and competitive differentiation.• Review, edit, and optimize proposal content for clarity, consistency, and adherence to RFP guidelines.• Maintain proposal documentation, version control, and response libraries within Responsive and internal systems.• Identify gaps and contribute to process improvements to enhance RFP response efficiency and quality.

Education

• Anurag University

  Master of Business Administration - MBA, Marketing

• St.Pious X Degree and P.G College for Women

  Bachelor's degree, Microbiology, Genetics, Chemistry