Priya Berad

About Priya Berad

I am a Data Analyst with a 2 year of professional experience in transforming raw data into meaningful insights that drive smarter decision-making. My expertise lies in data collection, cleaning, visualization, and statistical analysis, helping organizations uncover patterns, monitor performance, and identify opportunities for growth.Throughout my journey, I have become proficient in a range of analytical tools and technologies including SQL, Advanced Excel, Power BI, and Tableau. These skills allow me to efficiently query large datasets, automate workflows, and create interactive dashboards that empower stakeholders with real-time insights. Whether it’s building a model in Excel, designing a Tableau dashboard for executive reporting, or leveraging SQL to optimize data extraction, I thrive at the intersection of data and strategy.In my experience, I’ve seen how organizations often struggle not with having enough data, but with translating that data into actionable intelligence. This is where I add value: by bridging the gap between raw information and business strategy. I partner with cross-functional teams to understand requirements, translate complex questions into analytical solutions, and present findings in a clear, visually compelling manner.What sets me apart is not only my technical proficiency but also my adaptability and eagerness to learn. I stay committed to continuous professional growth, regularly updating my knowledge in data visualization techniques, emerging technologies, and statistical modeling methods. My ultimate goal is to position myself as a well-rounded data professional who can bridge the gap between business strategy and analytics.

Experience

1. Marketing Data Analyst

   Edkent Media

   Sep 2024 — Present · ON, CA

   Collected and cleaned raw datasets from various sources including Excel, SQL databases, Google Analytics, and Google Search Console.• Conducted data analysis on approx. 1.5M+ monthly users using SQL queries, Python libraries, and Excel.• Increased campaign ROI by 25% by performing exploratory data analysis (EDA) using statistical techniques including A/B testing, regression analysis, and hypothesis testing.• Built interactive dashboards in Power BI and Tableau to monitor business KPIs, marketing performance, and operational efficiency.• Designed data models using Star and Snowflake Schema to improve reporting efficiency and scalability.• Automated reports and data cleaning process using Excel pivot tables, power query editor, Macros and Power BI, reducing manual effort by 30%.• Assisted in developing and maintaining ETL data pipelines to extract, transform, and load data from multiple sources into centralized reporting systems.• Collaborated with cross-functional teams to define KPIs, validate findings, and optimize marketing campaigns.• Presented insights and recommendations to stakeholders, ensuring marketing strategies were aligned with business goals.

Education

• RAJIV GANDHI COLLEGE OF ENGINEERING RESEARCH NAD TECHNOLOGY CHANDRAPUR

  2015