Priya Barak
Marketing Manager| Business Analyst | Key Accounts Manger | EX - JFL & Zomato
- Role
- Marketing Manager at Yum! Brands
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Priya Barak
A seasoned and outcome-oriented analyst with a proven track record of 6 years, adept at…
Experience
Marketing Manager
Jun 2025 — Present · Gurugram, IN
Lead strategic partnerships with food aggregators (Zomato, Swiggy, etc.), driving profitable growth through Joint Business Planning (JBP), barter deals, and inventory optimization.• Construct and execute delivery retail calendar with a focus on acquisition, retention, and enhancing consumer experience.• Elevate brand communications across delivery platforms (CRM, app, aggregator campaigns) to align with Yum!’s R.E.D. brand voice and positioning.• Drive growth, frequency, and lifetime value (LTV) by creating upsell opportunities, add-ons, and peak-day activations.• Negotiate and optimize aggregator budgets, ensuring maximum ROI while improving brand visibility and share of voice in the top 10 aggregator listings.• Collaborate with cross-functional teams (Marketing, Ops, Finance, Tech) to strengthen delivery operations, streamline funnel journeys, and reduce drop-offs.• Deliver data-driven insights and reporting cadence with aggregators to monitor performance, identify gaps, and implement corrective actions.• Champion innovative delivery strategies and consumer-focused campaigns to enhance customer journey and scale digital presence.
Education
Symbiosis Institute of Management Studies
Master of Business Administration - MBA
2017 — 2019
University of Mumbai
Bachelor of mass media
2013 — 2016
Kendriya Vidyalaya
XII
2012 — 2013
Navy Children School
X
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