Priya Balasubramanian

About Priya Balasubramanian

I’m a product marketing executive who helps AI and analytics companies turn complex technology into stories that connect innovation to human impact.Great narratives don’t just describe features; they define categories and shape company trajectories. I’ve built my career crafting those narratives, by shaping differentiated positioning that cuts through noise, messaging, and go-to-market strategies that make product value unmistakable and business impact measurable.Over the past decade, I’ve led product marketing for companies like Yotascale, Netomi, CloudKitchens, and 8x8, helping them sharpen their message, stand out in crowded markets, and scale go-to-market engines that deliver results.I see product marketing as the connective tissue between product, sales, and strategy. My focus is on alignment, and ensuring what we say, sell, and build all reinforce a shared story that customers believe, and that fuels revenue.What I bring:• Deep expertise in AI, analytics, and cloud infrastructure• Proven record building PMM functions from the ground up• Strong cross-functional leadership across GTM and product orgs• Strategic storytelling that resonates from developers to the C-suiteI’m most energized by high-growth, high-clarity teams, where marketing drives momentum, not just awareness. If you’re building something remarkable and need to scale your product marketing engine to earn trust and drive impact, let’s connect.

Experience

1. Head of Marketing

   Yotascale

   Jan 2024 — Present

   Developed new customer persona to align with emerging FinOps role for Cloud Infrastructure, enhancing market relevance. Revamped the website and optimized the funnel, resulting in a 30% increase in conversions. Led analyst relations, securing key mentions in industry research reports. Built active community engagement strategy to source market insights.

Education

• Virginia Tech

  MS, Computer Engineering

• University of Madras

  B.E., Electrical and Electronics Engineering