Pritika Modak

About Pritika Modak

Attention is hard to earn, and a lot of my work is about figuring out how not to lose it.I’m currently a Content Manager at HDFC ERGO, working across website content, SEO/AEO, YouTube campaigns, influencer scripts, and push notifications. A big part of my role is deciding what to say, how to say it and who to say it through. I’ve realised I enjoy the small stuff the most the first few seconds, a line, a hook. Whether someone actually gets it, remembers it, or does something after.Over the last 5 years, working across international and Indian markets (including Disney Star), I’ve seen how differently people respond. That’s probably why I tend to look at things from the audience side first what do we want them to feel or do? Not everything needs to be a click.Lately, I’ve been using AI more in my workflow, mostly to move faster and test ideas. It helps, but the thinking still has to come from you.AI is changing how we create. Who we’re creating for hasn’t changed.

Experience

1. Content Manager

   HDFC ERGO General Insurance

   Oct 2025 — Present · Mumbai, IN

   Own website content strategy and execution, including SEO/AEO alignment, regular refreshes, and ensuring consistency across key journeys and regulatory updates.• Built and scaled the company’s influencer marketing efforts from the ground up leading creator selection, scripting, approvals, and execution across 100+ collaborations, with early campaigns reaching 1M+ views and helping identify high-performing formats.• Contribute to YouTube campaign planning, working on content ideation, audience alignment, and messaging to improve relevance and engagement. • Developed a structured push notification strategy, including content calendars and testing frameworks, improving engagement (CTR) while maintaining stable conversion performance.• Use AI tools to accelerate content creation and testing across scripts, blogs, and campaigns, enabling faster iteration and more variations while maintaining brand consistency.

Education

• Narsee Monjee Educational Trust's - Jamnabai Narsee School

  ISC, Business/Commerce, General

  2013 — 2015

• Narsee Monjee Educational Trust's - Jamnabai Narsee School

  ICSE

  2001 — 2013

• University of Mumbai

  Master of Commerce - Business Management

  2019 — 2021

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor of Business Administration, Business Administration and Management, General

  2015 — 2018

• Purdue University Daniels School of Business

  Masters of Science - Marketing