Priti Lobo

VP, Marketing Rate Sale Strategy Lead @Citi

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2022 — Present

VP, Marketing Rate Sale Strategy Lead @Citi

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Elk Grove Village, IL, US

Lead on spend engagement team for existing branded credit card members focused on rate sale campaign strategy. Determine APR of rate sale offers and type of campaigns including web, mobile, direct mail and IVR channels. Maximize revenue growth from incremental spend and profitability over course of offers.

EDUCATION

1989 — 1992

University of Illinois Urbana-Champaign

Bachelor of Science, Industrial Engineering

1998 — 2000

The University of Chicago Booth School of Business

Master of Business Administration, Marketing and Strategic Management

SKILLS

ManagementNegotiationMarketing ManagementMarket AnalysisSpssOnline MarketingBusiness-to-Business (B2b)MarketingMarketing ResearchMarket ResearchMarketing AnalyticsCross-Functional Team LeadershipMarketing StrategyLeadershipForecastingPricingWeb AnalyticsIntegrated MarketingStrategic PlanningProject ManagementMarket PlanningB2bSegmentationAnalysisB2b MarketingAnalyticsBusiness StrategyCustomer InsightStrategyE-CommerceCompetitive Analysis

ABOUT PRITI LOBO

Research and Analytics Leader | Women in Leadership Development Board Member | Teammate of Distinction Award Recipient (Boeing)Experienced senior manager applying marketing, research, supplier management, project management and analytical skills in both corporate and not-for-profit organizations- Led marketing research and analytics projects including marketing plans, primary and secondary research, and strategic presentations- Experience supervising, training, budgeting and managing multiple responsibilities effectively across various disciplines.Specialties: Market Research, CRM, Marketing Analytics, Project Management, Negotiation, Strategy, Supplier Management, UX Research

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