Priti Lobo
VP, Marketing Rate Sale Strategy Lead @Citi
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WORK HISTORY
VP, Marketing Rate Sale Strategy Lead @Citi
Elk Grove Village, IL, US
Lead on spend engagement team for existing branded credit card members focused on rate sale campaign strategy. Determine APR of rate sale offers and type of campaigns including web, mobile, direct mail and IVR channels. Maximize revenue growth from incremental spend and profitability over course of offers.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Science, Industrial Engineering
The University of Chicago Booth School of Business
Master of Business Administration, Marketing and Strategic Management
SKILLS
ABOUT PRITI LOBO
Research and Analytics Leader | Women in Leadership Development Board Member | Teammate of Distinction Award Recipient (Boeing)Experienced senior manager applying marketing, research, supplier management, project management and analytical skills in both corporate and not-for-profit organizations- Led marketing research and analytics projects including marketing plans, primary and secondary research, and strategic presentations- Experience supervising, training, budgeting and managing multiple responsibilities effectively across various disciplines.Specialties: Market Research, CRM, Marketing Analytics, Project Management, Negotiation, Strategy, Supplier Management, UX Research
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