Priti Lobo

About Priti Lobo

Research and Analytics Leader | Women in Leadership Development Board Member | Teammate of Distinction Award Recipient (Boeing)Experienced senior manager applying marketing, research, supplier management, project management and analytical skills in both corporate and not-for-profit organizations- Led marketing research and analytics projects including marketing plans, primary and secondary research, and strategic presentations- Experience supervising, training, budgeting and managing multiple responsibilities effectively across various disciplines.Specialties: Market Research, CRM, Marketing Analytics, Project Management, Negotiation, Strategy, Supplier Management, UX Research

Experience

1. VP, Marketing Rate Sale Strategy Lead

   Citi

   Dec 2022 — Present · Elk Grove Village, IL, US

   Lead on spend engagement team for existing branded credit card members focused on rate sale campaign strategy. Determine APR of rate sale offers and type of campaigns including web, mobile, direct mail and IVR channels. Maximize revenue growth from incremental spend and profitability over course of offers.

Education

• University of Illinois Urbana-Champaign

  Bachelor of Science, Industrial Engineering

  1989 — 1992

• The University of Chicago Booth School of Business

  Master of Business Administration, Marketing and Strategic Management

  1998 — 2000

Skills

• Management
• Negotiation
• Marketing Management
• Market Analysis
• Spss
• Online Marketing
• Business-to-Business (B2b)
• Marketing
• Marketing Research
• Market Research
• Marketing Analytics
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Forecasting
• Pricing
• Web Analytics
• Integrated Marketing
• Strategic Planning
• Project Management
• Market Planning
• B2b
• Segmentation
• Analysis
• B2b Marketing
• Analytics
• Business Strategy
• Customer Insight
• Strategy
• E-Commerce
• Competitive Analysis