Priti Kumari
Coats | Ex-Emami | FMS Delhi
- Role
- Marketing Manager at Coats
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Priti Kumari
A result oriented marketing professional with a comprehensive experience of over 12 years…
Experience
Marketing Manager
Aug 2016 — Present · Bengaluru, IN
Headed entire Handicrafts portfolio along with Eyebrow thread business pan India and lead a team of four direct reports, currently handling marketing for Industrial and Consumer division-Developing and executing marketing plans for Industrial and Consumer divisions-Handling Digital marketing for the business-Working with Global team to help standardised Marketing guidelines for South Asia (India, SL, BD)-Responsible for Sales & Marketing, Brand Management, New Product launch, Marketing Communications, Trade Marketing, Consumer Promotions, Dealer level activities-Handling entire E-commerce business for DIY kits and Kite Flying segment-Leading the team in multiple Trade shows, Beauty exhibitions and crafts fairs at National Level for brand promotion-Launched new products which helped in increase in sales and reach among retailers
Education
National Institute of Technology Jamshedpur
Bachelor of Technology (B.Tech.), Civil Engineering
2003 — 2007
Faculty of Management Studies - University of Delhi
Master of Business Administration (M.B.A.), Marketing & Operations
2011 — 2013
Skills
- Sales
- Supply Chain Management
- Market Research
- Btl Activations
- Marketing
- Budget Management
- Marketing Strategy
- Team Management
- Microsoft Office
- Cost Optimization
- Business Planning
- Promoter Training
- Product Management
- Project Management
- Product Development
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