Priti Gupta

About Priti Gupta

I’m Priti Gupta, a results-driven Business Development Executive with 3.5+ years of proven experience in Affiliate Marketing, managing high-performance campaigns across domestic and international markets.I specialize in end-to-end affiliate campaign management, working seamlessly across both advertiser and publisher ecosystems. From strategic campaign setup and tracking architecture to deep performance optimization and ROI maximization, I ensure campaigns not only scale — but scale profitably and sustainably.My day-to-day role involves owning the complete performance lifecycle:Campaign setup, tracking integration & launch executionDaily monitoring, optimization & performance scalingKPI alignment, ROI enhancement & conversion improvementPublisher onboarding, traffic quality analysis & compliance checksAdvertiser coordination, requirement mapping & expectation managementFunnel & user-flow analysis to reduce drop-offs and improve retentionFraud prevention, quality audits & performance hygieneData-driven reporting, insights & strategic recommendationsI’m highly experienced in managing multiple campaigns simultaneously in fast-paced environments, ensuring consistency, accuracy, and performance without compromise.Tools & Platforms Expertise:TrackierOffer18AppsflyerAffiliate dashboards, analytics & performance tracking systemsWith strong exposure to mobile app performance campaigns and diverse business models, I thrive at the intersection of data, strategy, and relationship management.I believe affiliate marketing is more than traffic and numbers — it’s about building scalable partnerships, optimizing value chains, and delivering measurable business impact.Always open to meaningful conversations around performance marketing, affiliate growth, monetization strategies, and scalable revenue models

Experience

1. Business Development Executive

   Mobnxt

   Jan 2026 — Present · Noida, IN

   Responsible for driving strategic growth by acquiring, onboarding, and managing high-quality affiliates and advertisers for performance-driven campaigns across CPI, CPA, CPL, and CPS models. Oversees end-to-end campaign execution including offer positioning, tracking integration, KPI analysis, traffic validation, and continuous optimization to maximize revenue and ROI. Cultivates long-term partnerships through effective stakeholder management, commercial negotiations, and data-driven insights, while collaborating cross-functionally to scale campaigns across diverse geographies with strict adherence to compliance and fraud-prevention standards.

Education

• Indira Gandhi National Open University

  Bachelor of Arts

  2018 — 2021