Prithwiraj Deb

About Prithwiraj Deb

Prithwiraj (Prithvi) Deb, is an experienced multi-platform digital marketing and content management expert. He has more than 16 years of experience in helping large organizations in their digital transformation journey. Prithvi is also a certified business practitioner in Adobe Marketing Cloud products like AEM, Adobe Analytics, Campaign and Adobe Experience Platform and has experience in Target, Audience Manager and lately Adobe Commerce, Marketo and Journey Optimizer. He managed large initiatives involving integration of Adobe and Non-Adobe products to provide real time customer profiling and data driven insights to enable high impact multi-channel Campaigns and supporting DSP and SSP platforms for the clients.Prithvi in his 16 years’ experience as technical programmer manager worked on areas of web-content management, document management, record management, enterprise metadata, collaboration, digital asset management and digital marketing.He has managed entire lifecycle of digital programs starting from ideation workshop to product implementation and steady state support. He has strong business acumen and techno-functional aptitude and adept at leadership conversation on Business KPIs, Competition Benchmarking, Best Practice Playbooks, Product Selection to create digital strategy and roadmaps. He also manages large, distributed implementation teams comprising UX/UI, Solution Stack Architect, Developers, Testing Teams, Product Managers and multiple stakeholders like client internal IT, Marketing and Legal teams, Vendor solution teams etc. following Agile/Kanban based delivery in JIRA and Confluence. Prithvi has executed projects across multiple verticals for large multinationals in Banking, Insurance, Publishing, Hi-Tech, Healthcare, Retail etc. The select client list includes JPMorgan Chase, PNC, Penfed, BNY Mellon, NY Life, Prudential, Wiley, Person, Dolby Labs, Intel, GE Healthcare, Siemen Healthcare, Anheuser BuschPrithvi is Co-Author of - Adobe Experience Manager Quick-Reference Guide: Web Content Management (available on Amazon)Prithvi’s Point of views -

Experience

1. Director

   Wyndham Hotels & Resorts

   Oct 2025 — Present · Parsippany, NJ, US

   I am a part of a super cool team spearheading Wyndham’s digital transformation initiatives across Adobe Experience Cloud, Adobe Experience Platform (RTCDP, AJO, CJA), SFMC, SFDC, Amperity, Model Context Protocols, AI, and other SaaS ecosystems to continue be the best in digital experience.

Education

• XLRI Jamshedpur

  MBA, System, Finance

  2004 — 2006

• Jadavpur University, Kolkata

  Bachelor's degree, Mechanical Engineering

  1998 — 2002

Skills

• Enterprise Content Management
• Sharepoint
• Strategy
• Business Analysis
• Portals
• Document Management
• E-Commerce
• Business Development
• Management
• Pre-Sales
• Agile Methodologies
• Web Content Management
• Records Management
• Consulting
• Enterprise Software
• Requirements Analysis
• Joomla
• Ecm
• Livelink
• Online Social Networking
• Team Management
• Sdlc
• Software Project Management
• Adobe Cq
• Social Networking Strategy
• Rally
• Digital Marketing
• Digital Strategy
• Analytics
• Customer Experience Management
• Adobe Marketing Cloud