Prithish Chakraborty
CMO / Head of Marketing | Driving Revenue, Brand & GTM in FinTech & Payments
- Role
- Head of Marketing & Communications, Csr and Senior Director at Worldline
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prithish Chakraborty
I build marketing engines that drive revenue growth, product adoption, and trust in complex, regulated businesses.With 20+ years across fintech, payments, wealth, and digital platforms, I lead Marketing & Corporate Communications at Worldline India. My focus is simple: make marketing accountable to business outcomes—from pipeline creation and GTM to brand credibility and executive positioning.I specialize in- Translating complex payment and fintech products into clear, differentiated market propositions- Driving full-funnel growth strategies aligned to sales, partnerships, and revenue targets- Building scalable demand engines across digital, content, and performance marketing- Shaping corporate narrative and leadership positioning in high-trust environmentsMy work spans launching payment solutions, driving multi-crore pipelines, and building content and GTM ecosystems that deliver measurable business impact.I partner closely with business and leadership teams to simplify complexity, accelerate growth, and position marketing as a core driver of enterprise value.
Experience
Head of Marketing & Communications, Csr and Senior Director
Jul 2024 — Present · Mumbai, IN
Marketing Transformation: Built & led India marketing function, aligned to CEO vision; optimized spend-to-outcome ratio across verticals.• Growth Delivery: Designed and executed lead generation funnels driving 30% SQL increase and multi-crore pipeline contribution.• Brand Equity: Elevated Worldline’s positioning in India as a trusted payments leader through integrated campaigns, industry recognition, and consistent brand storytelling.• Flagship GTM: Spearheaded launches of One Commerce, BOSS, Subscription Pay, Maitri, strengthening market leadership.• Digital Scale: Drove +40% organic traffic via SEO-led content strategy and full website overhaul.• Content IP Creation: Founded Nuggets (video series) and PayTech Bytes (podcast) – first-in-industry assets boosting brand visibility.• Innovation in Engagement: Pioneered VR-based product demos, transforming merchant onboarding and training.• Executive Visibility: Drove CEO positioning, thought leadership, and media presence across India and APAC.• CSR Strategy: Partnered with NGOs (EnAble India, Indivish Foundation, CSA), integrating impact storytelling into corporate brand.• Experiential Marketing: Led Worldline presence at Global Fintech Festival, RISE, Retail Leadership Summit, reinforcing industry leadership.
Education
Angels Of God High School
Metriculation, General Studies
1988 — 2000
B.Borooah College
Bachelor of Science (B.Sc.), Economics - Statistics - Mathematics
2000 — 2005
Acharya
Master of Science (MS), Mass Communication/Media Studies
2005 — 2007
Skills
- Journalism
- Editing
- Entertainment
- Festivals
- Strategic Communications
- Marketing Communications
- Social Media Marketing
- Event Management
- Crisis Communications
- Press Releases
- Digital Media
- Corporate Communications
- Public Relations
- Internal Communications
- Media Relations
- New Media
- Content Strategy
- Marketing
- Media Planning
- Short Films
- Film Production
- Content Development
- Social Media
- Reputation Management
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